Understanding your brand and its ecosystem
Every relationship starts by getting to know one another. Running interviews with key stakeholders, our focus is on understanding who you are, what you standfor, what differentiates you from the others, what challenges you’re facing and what opportunities are arising. We’ll also cross information with quantiative data from your digital ecosystem.
Coming up with a plan to drive results
In developing the editorial inbound marketing funnel, this is where we adress the Who? What? When? and why? with a specific focus on aligning brand interests with audience relevancy. This is also when we’ll determine together the criteria to a good brand & influencer alignement.
Creating content to generate genuine engagement
Our creative process includes all stakeholders to generate knowledge sharing between conception & distribution. Strategists, creatives, influencers & digital media planners alike, participate in a constantly evolving process where the only truth is that a good idea should be tested and learned from.
The fun starts when the content gets published
We may have thought it all through, we only really know what works when it gets out. Whether it’s owned content on social, paid through branded or earned with influencers, our editorial team engages with communities, analyses what resonates and reports back to the team to kill the bad, optimize the good and replicate.
The numbers don’t lie
Our dashboard setup allows you to access results in real time. No secrets here: we look at KPI’s from different stages of the funnel and compare to industry benchmarks to measure what business results all of this is really delivering.