There is a lot of talks nowadays about Search Engine Optimization, but not so much about Organic Search Engine Optimization itself. So what exactly is Organic Search Engine Optimization?
Organic Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. Organic SEO (also called Natural Search Engine Optimization) however, also has a slight difference from ordinary Search Engine Optimization in certain aspects but the main focus is to work towards getting the best ranking in Natural or Organic search results (SERPs).
For instance, Organic SEO requires your SEO team to evaluate your website thoroughly to see how best to optimize your website’s potential. The SEO team will then try to identify any technical issues which can bar your site from being indexed properly during the Organic Search Engine Optimization process.
Organic Search Engine Optimization also requires detailed keyword analysis to be done so your Organic SEO team can produce a list of appropriate keywords and phrases that can be used for your website. Keyword analysis should require real information about the function, products, and services offered at your website, stay aligned with your goals for marketing your website, and try to get the best Organic SEO impact on the search engines and end-users. Some Organic Search Engine Optimization specialists will give you a list of target keywords and phrases that have been ranked as to how popularly use each is by Internet searchers.
It has been found that to get the best search engine rankings, Organic SEO should rely on effective and efficient organization of the website, with content selected by your Organic Search Engine Optimization team so that keywords and phrases will not look ridiculous when used in the website content. Organic SEO starts with selecting the right Title and Meta tags, the creation of on-page text with emphasis on content and layout, and then followed the insertion of internal links of the various web pages of your website. If these are followed by your Organic SEO team, keyword relevance and correct page formatting will increase.
Organic SEO also requires manual submissions of your website to directories and search engines. This helps assure you – the client – that Organic SEO will meet the special demands, regulations, and legal requirements of every search engine that is contacted by your Organic Search Engine Optimization
Your Organic SEO team must rely on ethical link-building techniques, not only to safeguard the security of your search engine rankings but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic Search Engine Optimization link building will also help your website use only the correct resource websites.
Does Organic Search Engine Optimization end here? Actually, no, your Organic Search Engine Optimization team must constantly track search engine submissions so that they can tweak and amend your website if needed to provide the best results for you. Organic SEO also requires that the team document their monitoring activities so you yourself know what is happening all the time.
It would be helpful if your Organic SEO team can track the numbers of visitors your site generates, to make it more convenient for you. After all, you need to concentrate on running your organization and/or business so Organic SEO should be a separate endeavor that others should do for you.
Otherwise, why outsource this function?
Organic Search Engine Optimization aims to help you bring in more visitors than you were getting before so that your potential sales will be maximized in the process. But you need to avoid illicit practices and favor Organic Search Engine Optimization more because:
1) illicit marketing practices do not reflect well on you or the SEO team you hired.
2) Organic SEO does work when used the right way.
3) Organic SEO does not harm the search engine you will submit your website to, so you have a favorable image with search engines in general, and
4) Organic SEO is part of the use of best practices that have been accepted by most of the Internet world nowadays.
How then do you find an Organic Search Engine Optimization team that you can work with? One way is to look for SEO industry data about who are the best Organic SEO players currently operating online. Examine the background of the company, and pay close attention to who they cite as their satisfied clients. You might want to contact these clients yourself discreetly so you can inquire into their Organic Search Engine Optimization experience with that SEO player. Another way is to ask people you know who have used Organic SEO themselves. Sometimes, the best way to get proper service is through ordinary word-of-mouth advertising from people you trust.