So you found a company that claims to be a Search Engine Optimization Expert, but you are not sure if they really are the SEO Expert they say they are. So how can you weed out the fakes and the incompetents from one who is a real Search Engine?
A Search Engine Optimization Expert is one who understands that SEO has two functions: The SEO Expert has to foresee what the customers or potential visitors to your website would like to see as the content of your website, and the SEO Expert also has to work within the constraints set by the preferred search engines.
Your Search Engine Optimization Expert should be able to identify the special keywords that are most likely to be used by your end-users, readers, or visitors. Some SEO teams will provide you with hundreds of keywords to use in your website content, but that is not effective or efficient because many of those target words and phrases may not be used by many people. Effective marketing by your SEO Expert means narrowing down the search process for your target visitors to a select list of keywords and key phrases that are very popular among the Internet population.
Your SEO Expert should also know that basic keyword research still contributes a lot to effective SEO efforts. This means prioritizing quality hits from quality visitors over just hiking the number of hits you get from the world at large. This is because a real Search Engine Optimization Expert knows that you are after revenues so that your business can not only survive but thrive, rather than just being a popular site for people to glance through. Even if you are the most-visited site on the Internet if that doesn’t translate to revenues for you, then hiring an SEO Expert becomes a useless effort.
Something that is not commonly known except by an actual SEO Expert is that text is not the sole content being eyed by search engines when ranking websites anymore. Nowadays, your Search Engine Optimization Expert should understand that content like news articles, videos and images are also part of the content which are scrutinized by search engines and contribute to your rankings. So a so-called SEO Expert who insists on text-only content has clearly missed the bus so you need to look elsewhere for a better Search Engine Optimization Expert to consult and hire.
Does your Search Engine Optimization Expert know how to use online press releases? Online press releases can be used by your Search Engine Optimization Expert by submitting them to formats as RSS feeds and news sites – and yes, even search engines. Online press releases (in the hands of a competent Search Engine Optimization Expert) can prove to be an effective way for link building to be conducted. But your online press releases should not concentrate on promoting your company name. If your SEO Expert doesn’t know that, tell him to focus instead on providing information and news articles that act as a supplemental service to the Internet community. The SEO Expert should create this type of content from the perspective of the reader, audience, or end-user. Online press releases are best sent out to target channels at least two times per month. Online press releases are also a good way to integrate target words and phrases into the content so that your Search Engine Optimization Expert is hitting two birds with one stone: keyword usage and promotion of the website.
Your Search Engine Optimization Expert must focus on certain areas in the SEO effort that will make it more effective. Very popular keywords must be placed in the title tag, with less priority on the company name. Your website URL should be as short as possible, yet very concise with the use of information. Adding a keyword or two to the URL is also a good idea. User-friendly content that has been written by master writers is great and always a good addition to the website.
Prioritize quality links over mass link building. And have your SEO Expert place a site map on your website for the convenience of your visitors so they don’t get lost.
If you find outsourcing work to a Search Engine Optimization Expert to be rather costly, consider hiring an in-house SEO Expert instead. This may drive down your expenses by a lot, and also gives you more control over what your Search Engine Optimization Expert is doing for you. You might opt for a multidisciplinary SEO Expert team that has IT and Marketing expertise for best results.